Winx Club is an Italian and English animated television series directed, created, and produced  by Iginio Straffi  and his company Rainbow S.r.l.. It is part of the larger Winx Club franchise. The series is the first Italian cartoon to be sold in the U.S. According to Iginio Straffi's website, "Winx Club is an action and fantasy show combined with comedic elements. In the mystical dimension of Magix, three special schools educate modern fairies, ambitious witches and supernatural warriors, and wizards from all over the magical universe."
Bloom and her five best friends Stella, Flora, Tecna, Musa and Layla/Aisha, and is situated mainly in the Magical Dimension and on Earth. They call themselves "The Winx Club" and go on countless magical and mystical adventures together. Throughout the story, they discover new evolved, evolutionary, much stronger fairy transformations and forms like charmix enchantics belivix harmonix sirenix bloomix and mythix , unlock new secrets and even stronger magical abilities, battle against the darkness and support Bloom as she tries to discover her true past, home world, and birth parents helped by her best and closest friends.