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Bloom started off as an insecure girl in the beginning of the story because of her ignorance of her true origins and her strange, yet surprisingly potent powers. Later on, as she learned more about magic and herself, she grew increasingly curious about her past and whom her biological parents were. An escapist by nature, she has a tendency to run away when things get too hard or confusing for her, and could also be impatient and stubborn, with a short temper. Bloom was also impulsive at times, which led to some very bad experiences for both her and her friends. Her greatest strength and greatest weakness was her status as the guardian of the Dragon Flame. While the Dragon Flame made her arguably the most powerful fairy in the Winx Club universe, it also consistently drew numerous enemies to her such as the Trix.

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Princess Bloom is the show's main protagonist and the informal leader of the Winx Club, as well as the princess of Domino, the Guardian Fairy, and keeper of the Dragon Flame/Fire. She was the first character to be introduced.

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